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Making it official. To distinguish itself as a brand for high-income earners, Nexus Real Estate Corp. incorporated Nexus Prime and introduced the brand last Saturday as it opened the showroom of their project Antara. At the unveiling of the showroom were (left to right) vice president for marketing Manuel Roleda,chair Rosita Lopez, CEO Shanna Lopez, Butch Guillen of BG Summit Realty and Oliver So of Money Builders. (Sun.Star Photo/Alan Tangcawan)

AMID the dynamic real estate scene in Cebu, housing developer Nexus Real Estate Corp. has formed two subsidiaries to cater to contrasting market segments.

Manuel Roleda, the company consultant, presented to the press on Saturday Nexus Prime and Telo, which were incorporated early this year to serve the high-end and middle to low-end market, respectively.

“Early this year, we formed the subsidiaries. We do not want to mix the identity of both (high end and mid to low-end projects)…If we did not establish the split, they would not consider us a serious player,” Roleda said.

Since 2006, Nexus has been focused on developing pocket subdivisions for the middle and low-income segments. Over the years, it has completed seven residential projects scattered around Cebu. It was only last year when the company introduced Amandari, its biggest and premium project to date.

For Nexus Prime, the first project is Antara, a rebrand of the Amandari project, a mixed-use development in Talisay City. Upon completion, the developer will be the first to have built a condominium in the southern part of Metro Cebu, according to Nexus chief executive officer Shanna Louise Lopez.

According to Roleda, they decided to reposition Amandari, which was first marketed as a residential development, to Antara, where it is promoted as a mixed-use project, adopting the tagline, “residential, recreational, possibilities.”

The project sits on a 2.9-hectare property that will house five towers for both residential and commercial purposes.

The multi-billion peso project also aspires to become a lifestyle and leisure hub in the city, with plans to build health and wellness facilities, a commercial strip, and an adventure park.

Meanwhile, the Telo subsidiary will focus on the mid to low-market segments, with Telo Minglanilla, a pocket-size development.

For Antara, Roleda said 90 percent of the 158 condominium units in the first tower has been sold. The five-tower development is expected for completion in five to eight years. While it positions itself as a premium development, unit prices are more affordable than the rest of its peers, the official said. A 24-square-meter unit at Antara is priced at P1.7 million.

Lopez said Nexus will continue to release more projects to the market, and even plans to expand to Luzon in the next years.

The company also dismisses any property bubble in Cebu. “If you build, sell, and leave, then you’ll be afraid of the housing bubble,” said Lopez.

Developers who do differentiate their projects from the rest, she said, should not worry of an asset bubble occurring.

Published in the Sun.Star Cebu newspaper on June 29, 2016.
From: http://www.sunstar.com.ph/cebu/business/2016/06/29/nexus-real-estate-corp-forms-subsidiaries-distinguish-different-market

Launched last January 28, 2016, Antara is now ready to embrace property buyers and investors who want to have the most of their money or have more than just that.

Masterplanned and designed by NEXUS Real Estate Corporation, Antara is the corporation’s flagship project. It sits on a 2.9 hectare property situated on the rolling hills of Lawaan III in Talisay City.

The entire development will feature five mid-rise residential condominiums ranging from 8 to 12 levels with bigger-than-average unit sizes per floor.

Each unit will have its own private balcony allowing owners to gaze on panoramic views of the twin cities of Talisay and Cebu and the Bohol Strait. It will also incorporate a first-of-a-kind adventure park that is about one-third of the entire property.

Antara, however is already a newly-carried brand. From its former name, Amandari, the project was renamed since the name was not totally reflective of its unique elements as it was restrictive to its resident units only. After a series of strategic meetings with board members and senior managers, it was decided to re-brand the project from Amandari to ANTARA, Ms. Shanna Louise T. Lopez mentioned.

“Residential. Recreational. Possibilities,” — that has been Antara’s new tagline in which the first two words basically describe the project’s main components, residential and recreational. The last word, “possibilities”, however “sums up how buyers/investors/guests would like to appreciate their entry into the project. They can be a straight out unit owner, a rental unit owner, a lifestyle hub member, a property speculator, and a lot more,” Ms. Lopez mentioned.

Basically, Antara “leaves it up to the clients’ imagination on how to treat their investment” she added.
“Antara” is an Indonesian phrase which means “in between”. According to Ms. Lopez, the name Antara is more reflective of the multi-dimensional feature of the project.

“We felt that taken together as a whole, our project is the perfect ‘in-between’. It is a real estate unit cum investment instrument cum vacation getaway cum lifestyle hub. What we basically did was to position the project ‘in-between’ so many industries – property development, property leasing, hospitality, leisure lifestyle, investment portfolios, etc. and reflected the familiar elements of these industries to come up with a very unique project proposition,” she explained further.

From: http://metrocebu.com.ph/2016/03/antara-launched-and-rebranded/

Nexus Real Estate Corporation held their Superhero Themed annual sales kick-off party at the Oakridge Pavilion last January 28, 2016. It was hosted by Filipino-Indian Radio DJ, Sam Gogna, or better known as Sam Y.G.

The program started with a video showing the highlights of the company’s success in 2015. Nexus Real Estate Corporation CEO, Shanna Lopez gave her opening remarks, recollecting the best of year 2015 and formally introduced their leading project – the Antara Lifestyle.

Antara is a rebrand of the former project’s name, Amandari. Antara is an iconic multi-tower mixed-use development designed by one of the country’s top architectural firms. The company aims to combine real estate and tourism, providing homeowners a lavish lifestyle with modern Balinese style.

Antara sits on a 2.9 hectare situated on the hills of Lawaan III, Talisay City. This project intends to provide homeowners a relaxing escape from the city without traveling too far.

Antara will offer great amenities including an adventure park, a Zipline, a yoga and meditation pavilion, a jogging trail, wall climbing, golf course, hanging bridge, outdoor paintball arena among other exciting recreational activities.

The event was attended by several realty firms such as Leuterio Realty & Brokerage, Land Asia Realty & Development Corporation, Shine Jill Realty, Flaminia Realty, and many more.

The program continued with fun games and special production numbers. The company also held a Nexus Got Talent Show where participating realty firms performed a song/dance presentation as well as answering tricky questions in the Question and Answer portion.

Exciting raffle prizes were also given away such as a GoPro, an Android phone, rice cooker, printer, and an all-expense paid trip to Bali, Indonesia, and many more!

By the end of the program, Nexus Real Estate Corporation has again proven their support to their partners by awarding their top performing broker and seller with cash and vehicle incentives.

Without a doubt, greater things are in store with Nexus in the coming years, helping Cebuanos fulfill their dreams of having a home.

From: http://cebufinest.com/nexus-real-estate-corporation-launches-antara-kick-off-party/
BY: JOHANNA MARIE FREJOLES